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Microsoft very, very desires you to upgrade to Windows ten.

Since last summer, the school big has pushed and prodded laptop house owners to upgrade their machines to its latest Windows version.
While the upgrade is presently free for many shoppers with Windows PCs, critics say the company’s heavy-handed nudging amounts to associate “offer you can’t refuse.”
Microsoft at the start offered Windows ten as associate facultative upgrade — that's, one that users had to decide on themselves. Then, earlier this year, the corporate reclassified it as a “recommended” update.
Some Windows ten holdouts cried foul, since several PCs square measure came upon to mechanically install suggested updates, that square measure sometimes vital security fixes.
Suddenly those machines would mechanically install Windows ten still.

At one point, some PC owners complained, Microsoft began sending on-screen messages prompting them to download and install Windows 10.

The catch: Where most such pop-up windows have buttons marked “OK” and “Cancel,” this message displayed two buttons that both led to an upgrade (”Upgrade Now” and “Upgrade Tonight”).

To avoid the upgrade, diehard resisters had to click a red “X” in the upper-right corner that closed the window.

Microsoft then revised the notifications, citing customer feedback.

A new version tells PC owners they are scheduled for a “recommended” upgrade to Windows 10 at a specific time in the near future, and bears a prominent “OK” button.

To reject or reschedule the change, users have to find and click a less conspicuous link in small type. But clicking the “X” no longer blocks the upgrade. Some PC users reacted as though Microsoft had left a horse’s head in their bed.

“Deceptive” and “a nasty trick” is how Brad Chacos, an editor at PCWorld, put it in a column after his wife unwittingly clicked the “X” and later found her machine was no longer running Windows 7, which she had wanted to keep.

Deploying these dirty tricks only frustrates long-time Windows users who have very valid reasons to stick with operating systems they already know and love,”

Microsoft says it isn’t attempting to be sneaky. In journal posts and official statements, the corporate says it shows users a minimum of 2 notifications before it activates Windows ten.
It conjointly permits any laptop owner to reverse the installation and return to their previous computer code if they are doing therefore among thirty one days.
“We perceive you care deeply regarding what happens together with your device. this can be why — notwithstanding your upgrade path — you'll prefer to upgrade or decline the supply,” Microsoft govt vp Terry Myerson wrote during a journal post.
Even so, Microsoft clearly needs to induce as several PCs and alternative devices running Windows ten because it probably will.
The company says it needs users to own the most recent security measures and alternative enhancements. Microsoft conjointly makes more cash from Windows ten options that increase usage of Bing, the company’s ad-supported computer program.
And it needs to persuade programmers there’s a giant audience for computer code apps that area unit compatible with Windows ten on PCs, tablets, smartphones and alternative gadgets.
Microsoft declared earlier this month that three hundred million devices area unit running Windows ten — a quicker adoption rate than either of the 2 previous Windows versions.
Most patrons of latest PCs can notice Windows ten already put in.

But Microsoft says its supply of a free upgrade for previous machines is ending July twenty nine — which suggests that a lot of notices and prompts area unit doubtless.